WordPress Specialist Builds Websites and Blogs for Small Businesses in the Lehigh Valley of Eastern Pennsylvania (PA)
New Professional e-Marketing Package from F.W. Chapman Solutions
Today, I am proud to announce the new professional e-Marketing Package developed by my consulting company, F.W. Chapman Solutions! This comprehensive package includes professional email marketing, social networking and social media, and self-hosted blogging with targeted web syndication. The package is fully integrated into your website and broadcasts your marketing content automatically. My new e-Marketing Package integrates seven of the most popular online platforms: WordPress, FeedBurner, Facebook, Twitter, LinkedIn, YouTube, and MailChimp. I interconnect and automate all these …
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Welcome to the F.W. Chapman Solutions Company Blog
It is my great pleasure to welcome you to the new company blog for my consulting firm and research laboratory, F.W. Chapman Solutions! I look forward to keeping you informed with timely articles on information technology, the visual arts, and the mathematical sciences. Future articles will cover a wide range of topics, such as: blogging with WordPress social networking and social media e-publishing, e-marketing, and e-commerce web development and database applications digital photography and post production e-learning and computer-based training mathematical software (like …
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Get a Professional Website for Your Business
OverviewBenefitsPackages
Welcome to F.W. Chapman Solutions! I’m Fred Chapman. My company uses WordPress to build full-featured business websites and blogs, complete with user accounts, e-commerce, e-marketing, and e-learning functionality. Unlike many web designers who charge by the page, I charge by the site, and I teach you how to create as many pages as you want! I provide a complete line of website packages and offer discounts to price my services within the reach of small businesses, independent professionals, nonprofit organizations, and startup companies. Please contact me today to discuss your company’s unique business needs and obtain a price quote tailored to fit your budget. The initial consultation is free!
Click on the Benefits and Packages tabs above to get detailed information about the web services offered by F.W. Chapman Solutions.
F.W. Chapman Solutions uses the industry’s best software tools to build professional-quality websites that are ready to grow with your business. In keeping with the industry’s best practices, my company builds websites using a disciplined, systematic, modular approach. This enables me to create, maintain, and upgrade your website in the most cost-effective way possible to deliver the best value. Click on the headings below to learn more about the substantial benefits my approach can bring to your new website.
Customize Anytime with New Themes and Plugins
My company uses two kinds of software modules to customize your website: themes and plugins. Themes control the overall design of your website and give it a highly professional look. I can customize the appearance of your entire website — while preserving all of its content — by installing and configuring a new theme any time you like. Plugins control what your website does and give it many different kinds of new functionality. For example, when you’re ready to upgrade your site, I can add e-marketing and e-commerce functionality by installing and configuring an appropriate suite of plugins. The unparalleled flexibility to change both the design and the functionality of your website at will is made possible by a powerful software platform called WordPress.
Build on the World’s Leading Web Publishing Platform
WordPress is a content management system (CMS) and blogging platform which has grown to become the world’s leading web publishing software. More of the world’s top blogs use WordPress than any other platform. WordPress has attracted a vibrant community of theme designers and plugin developers who work tirelessly to enhance the software. With over 1,400 themes and over 17,000 plugins available today, your WordPress website can be customized with exciting new designs and powerful software upgrades in a virtually endless variety of ways!
Empower Yourself to Manage Your Own Site Content
Your business website can be so much more than an online brochure. With WordPress, your website becomes a dynamic e-publishing platform that puts you in charge of your content. You no longer have to depend on a web consultant to make minor changes to your site. With WordPress, you can update the content yourself, add entirely new web pages, and organize your pages into a logical hierarchy many levels deep. You can even add private, members-only content which is visible only when members log in to your site with their own usernames and passwords! Why settle for just an online brochure when you can have your very own content management system?
All F.W. Chapman Solutions website packages can be customized to meet the individual needs of your business. Because my company uses a modular approach to build websites, your website can be upgraded with a new design and new functionality at any time—without the high cost of starting over and building a whole new site! My complete line of website packages provides a robust upgrade path which future-proofs your investment. To discover the great value my packages can deliver to your business, click on the headings below.
Grow Your Business Online with e-Prosperity
My e-Prosperity Package is my high-end starter package. It comes loaded with features and provides a solid foundation for future upgrades to my more advanced website packages. Here is what you get with this package:
Professional Front-End Design
- get a professional website design based on a customized premium theme
- claim a domain name based on your company brand (www.yourbrand.com)
- create professional-looking email addresses (yourname@yourbrand.com)
- use a contact form to protect your new email addresses from spammers
- change, add, and organize your own site content whenever you want
- format your content online with your site’s built-in word processor
- use a sitemap and search box to help visitors find your content easily
- display your photos dynamically with slideshows and lightboxes
Advanced Back-End Functionality
- use built-in SEO tools to raise your site’s search engine rankings
- track website traffic generated by visitors from all over the world
- create website accounts with unique usernames and passwords
- add private site content visible only to your website members
- let encrypted logins keep your website’s passwords secure
- let the built-in security suite guard your website against hackers
- let automatic backups protect your site’s content from data loss
- let automatic optimization tools keep your website running fast
When the time is right, you can easily upgrade to my e-Marketing Package or my e-Commerce Package to add even more functionality to your website.
Reach Your Customers Online with e-Marketing
My e-Marketing Package includes everything in my e-Prosperity Package, and it adds blogging, web syndication, social networking, social media, and professional email marketing as well. This intermediate-level website package interconnects and automates these marketing tools for you so that broadcasting your marketing content online couldn’t be easier! Here are all the things you can do with the complete package:
Blogging with Web Syndication
- publish blog articles on your own self-hosted WordPress blog
- cross-reference all your articles with categories and keywords
- browse your blog by category, keyword, month, date, or author
- syndicate your blog content on the web with Google FeedBurner
- syndicate content by category/keyword to do targeted marketing
- announce new blog posts automatically on all your social networks
Social Networking and Social Media
- connect Facebook/Twitter/LinkedIn so they post the same updates
- use a Facebook/Twitter widget to display live updates on your website
- use follow badges to connect your site visitors to your social networks
- equip visitors to share your content on their social networks easily
- embed videos directly into your site and host them on YouTube
- announce new videos automatically on all your social networks
Professional Email Marketing
- build a MailChimp mailing list with 2,000 subscribers for free
- send 12,000 HTLM emails/month to your MailChimp list for free
- put a sign-up form on your site to collect mailing list subscriptions
- add a mailing list sign-up form to your Facebook business page
- email a monthly/weekly newsletter automatically from your blog
- post a newsletter link automatically on all your social networks
- email instant updates with targeted content to select subscribers
- integrate an online archive of past mailings into your website
When you are ready, you can easily upgrade to my e-Commerce Package so that your website can collect payments online.
Sell Products and Services Online with e-Commerce
My e-Commerce Package includes everything in my e-Marketing Package, plus e-commerce functionality tailored for specific applications. This is my most advanced package, and it gives you a choice of many exciting e-commerce possibilities:
Run Your Own Online Store
- add an online product catalog and shopping cart to your website
- deliver digital goods automatically with protected downloads
- accept payments online with PayPal Standard and Authorize.net
Sell Information and Subscriptions Online
- sell pay-per-view access to your web pages and blog articles
- sell website subscriptions with multiple membership levels
- renew subscriptions with automated recurring billing (ARB)
- offer exclusive discounts on live events to your subscribers
Manage Live Events from Your Website
- register attendees for live events like workshops and seminars
- announce newly scheduled events automatically on your blog
- add an events calendar to your site and update it automatically
- promote your events by posting photos and videos on your blog
Use Your Website for Fundraising
- raise awareness of your cause with email marketing and social media
- engage your donors by telling your ongoing story on your blog
- accept donations and display progress towards your fundraising goals