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F.W. Chapman Solutions

WordPress Specialist Builds Websites and Blogs for Small Businesses in Allentown, Bethlehem, Easton, Lehigh Valley, Pennsylvania (PA)

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You are here: Home ► Blog ► Announcements ► New Professional e-Marketing Package from F.W. Chapman Solutions

New Professional e-Marketing Package from F.W. Chapman Solutions

May 17, 2011 by F.W. Chapman Solutions 2 Comments

Today, I am proud to announce the new profes­sional e-Marketing Package developed by my consulting company, F.W. Chapman Solutions! This compre­hensive package includes profes­sional email marketing, social networking and social media, and self-hosted blogging with targeted web syndi­cation. The package is fully integrated into your website and broad­casts your marketing content automatically.

The Power of e-Marketing

Reach your customers and grow your business through the power of e-marketing!

My new e-Marketing Package integrates seven of the most popular online platforms: WordPress, FeedBurner, Facebook, Twitter, LinkedIn, YouTube, and MailChimp. I inter­connect and automate all these marketing tools for you so that broad­casting your marketing content online couldn’t be easier! Here’s how I do it.

Blogging with Web Syndication

For blogging, I install a self-hosted WordPress blog onto your website. Your blog is fully cross-referenced by categories and keywords. Visitors can browse your blog by category, keyword, month, date, or author. I use FeedBurner to syndicate your blog content on the web, and I can even syndicate your blog feeds by category or keyword to do targeted marketing. Every new blog post is automat­i­cally announced as a status update on three different social networks.

Social Networking and Social Media

For social networking, I use Facebook, Twitter, and LinkedIn. I connect them together so that the same status updates are automat­i­cally broadcast on all three networks. A Facebook or Twitter widget displays live status updates directly on your website, and follow badges and share buttons are integrated into every web page and blog post throughout your website. For social media, I use YouTube to host your website’s embedded videos. New video uploads are automat­i­cally announced on all three social networks.

Professional Email Marketing

For profes­sional email marketing, I use MailChimp, which currently offers up to 2,000 subscribers and 12,000 emails per month for free! A mailing list sign-up form collects subscrip­tions on your website, and the sign-up form can be added to your Facebook business page as well. I set up automatic email campaigns which broadcast new blog content monthly or weekly to all list subscribers and broadcast daily to subscribers who request instant updates for targeted content. A link to your email newsletter is automat­i­cally posted as a status update on all three social networks, and an online archive of past mailings is integrated into your website.

Professional WordPress Websites

If you need a (better) website, I can build you a full-featured WordPress website with a contact form, a sitemap, a search box, a self-hosted blog, and more. You can choose from a wide variety of profes­sional website themes which I can style and customize to your speci­fi­ca­tions. Do you need to display images on your website? I can offer you three different ways to make a powerful visual impact: popup (lightbox) image viewers, embedded slideshows, and a dynamic content gallery which links your images to your web pages. I do extensive behind-the-scenes work to make sure your website is SEO-friendly, fast, reliable, and secure. I also provide professional-quality copywriting and typesetting to help you prepare your content for publi­cation on the web.

Old-Fashioned Marketing

Are you still marketing the old-fashioned way? F.W. Chapman Solutions can help!

My e-Marketing Package and my websites can be customized to meet the unique needs of each individual client. For example, here’s how I used my e-Marketing Package on the website I built for my client Santly Training, LLC. Please contact me to arrange for a live demon­stration, which I can present to you either in person or remotely over the Internet. Let’s meet soon and discuss what my new e-Marketing Package can do for your business!


Frederick W. Chapman  ♦  Consultant/Scientist/Owner  ♦  F.W. Chapman Solutions

All original text and all original images in this article are copyrighted © 2011 by F.W. Chapman Solutions; all rights reserved. All stock images have been licensed for use and are copyrighted by their owners; no unautho­rized repro­duction allowed.

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Filed Under: Announcements, Business Strategy, Web / Internet Tagged With: blogging, e-marketing, email marketing, social media, social networking, targeted marketing, web syndication
About F.W. Chapman Solutions

F.W. Chapman Solutions is an interdisciplinary consulting firm and independent research laboratory owned and operated by Frederick W. Chapman, PhD. The company blends modern web and database technologies with artistic photog­raphy and design to help small businesses establish a compelling online presence. F.W. Chapman Solutions also draws upon deep expertise in mathematics and computing to create innov­ative solutions to scien­tific problems which arise in technical applications. Dr. Chapman is a university professor turned entrepreneur—a freelance technical consultant and independent research scientist with decades of experience solving complex problems in a wide range of disciplines. Please feel free to network with Fred via his “fwchapman” and “fwchap­man­so­lu­tions” accounts on Facebook, Twitter, LinkedIn, and Skype. To stay informed with the latest company news, please join the F.W. Chapman Solutions mailing list and subscribe to the company blog. You can sign up quickly and easily on the left side of this web page.

Comments

  1. Martha Cichellil says:
    June 13, 2011 at 10:49 AM

    It looks like you’ve covered all the bases here. I’m trying to do similar things myself just for our company website. If I get in trouble, I may come to you. We use Constant Contact for our eNewsletter rather than a free service because we have about 8000 emails in our list. But I know I’m not using it as well as you describe (weekly and/or daily emails to those who ask for them). Good luck with your marketing of this service. For anyone who is not a programmer, help from someone like you is essential.

    Reply
  2. F.W. Chapman Solutions says:
    June 13, 2011 at 12:29 PM

    Hi Martha,

    Thanks very much for your thoughtful comments and good wishes! I would be happy to be of service to you at SCS if the need arises.

    Constant Contact is certainly one of the top profes­sional e-marketing solutions. MailChimp is also an excellent profes­sional e-marketing solution, and it includes a very generous offer for people with relatively small lists — the first 2,000 subscribers are free.

    Mad Mimi is yet another profes­sional e-marketing solution, and it’s virtue is that it offers much lower pricing than the other two for larger lists. For example, Constant Contact and MailChimp both charge $75/month for lists with up to 10,000 subscribers, but Mad Mimi charges only $36/month, which is less than half.

    Speaking of mailing lists, please feel free to subscribe to mine. :) I set it up so that you can select just the topics which interest you.

    Thanks again for stopping by my blog. Come back any time!

    Best wishes,

    Fred

    Reply

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